AT&T U-verse is making waves with Hispanic viewers by offering them more and more programming choices designed to meet their specific desires. In addition to its already robust lineup of channels for Spanish-speaking customers, the company recently expanded its portfolio of on demand offerings. The expansion was designed to ensure that Hispanic viewers can get the content they want when they want it.
AT&T U-verse is a different kind of “cable” company. Rather than offer television through traditional means, AT&T U-verse breaks out of the box – literally – to provide its programming over the U-verse Internet (Fiber to the Node (FTTN) or Fiber to the Premises (FTTP)). This means it can deliver programming options to consumers directly to their televisions, through Xbox 360s and other devices.
Spanish speakers will find that AT&T U-verse is looking out for their interests. Recent content additions via On Demand En Español TV include:
- Private concerts – AT&T U-verse customers can now view their favorite Latin artists in concert any time they want to. This addition comes courtesy of many partnerships between AT&T U-verse and Latin music industry recording artists and leaders.
- Behind-the-scenes clips – Viewers that want to learn more about their favorite artists can now do so on demand.
- Interviews – Viewers can delve into the backgrounds of Latin pop stars and learn more about what makes them tick.
- Rehearsals – There is also an ever-growing lineup of rehearsal footage available to AT&T U-verse customers in the on demand library.
The new content comes from some of the Latin music industry’s biggest performers, too. Featured musicians include Natalia Jimenez, Franco de Vita, Luis Fonsi, Paulina Rubio and Juan Luis Guerra. Many of these artists have allowed AT&T to offer subscribers exclusive content that can only be seen via U-verse programming.
AT&T U-verse executives say they are committed to serving all of their customers with the information and entertainment they desire. That’s why there has been such a push to ensure that Spanish-speaking customers get the programming they want.
AT&T isn’t limiting its customers to only watching on their televisions either. Much of the content, including behind-the-scenes videos and concerts, is now available to U-verse subscribers via U-verse Mobile on select AT&T mobile devices. This means subscribers can watch and listen to the artists they love from just about anywhere on demand.
AT&T U-verse wasn’t created to remain stagnant. The company is continuously working to upgrade its offerings to subscribers and to ensure they have the content they want where they want it. The recent expansion of the on demand catalog for Spanish-speaking viewers demonstrates this commitment clearly.
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